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Mentor launches Tenpin Goals and Rewards mobile App

Mentor Digital is delighted to announce the launch of the all-new Tenpin Goals and Rewards App, which is the first rewards app within the UK bowling industry!

Tenpin came to Mentor Digital for a mobile app to drive customer loyalty, build brand awareness and develop relationships between the customers and Tenpin, ultimately increasing repeat customers and footfall.

Tenpin was looking for ways to add value and entertainment for their customers, whilst also remaining at the forefront of the entertainment industry.

With the app's fantastic augmented reality features, users can find the special badges hidden around their local Tenpin centres and scan them with their mobile phones to see four interactive animated Tenpin characters come to life. When all four characters are revealed, Teg the robot, a truly interactive Augmented Reality (AR) character is be released. Customers can see him running around at home or work and even amongst all the activities in the entertainment centre!

With the new Tenpin mobile app users can earn loyalty points through purchases, games and interactions, which can be converted into money saving rewards for bowling and family entertainment activities, plus food & drink!

The app is all about rewarding loyalty and the way it does this is through point giving. Each transaction rewards the user with a number of points which can be redeemed against vouchers for booking bowling or ordering food and drink.

We have integrated with the Conqueror booking engine and the Orderbee POS (Point of Sale) portal so that users have a single, seamless way of booking bowling as well as food and drink, all whilst benefiting from the ultimate in-app digital experience.

Mentor Digital has been working for over 10 years to provide the ultimate digital experience for Tenpin’s customers and we are delighted to see this industry leading mobile app really take off with over 50,000 downloads in the first month.

Holland Risley - Managing Director at Mentor Digital

What’s more, the app benefits from a number of special features to encourage interaction between visits, ranging from a daily ‘Spin the Wheel’ game to recording and sharing scores from previous games.

To top off this digital experience, users will also find a newly created augmented reality trail in-centres, and anyone who reaches the end will benefit from a special surprise…

If your organisation is looking for a digital agency to work on a new or existing project, please get in touch we would love to hear about your plans and how we can help you achieve them. You can fill out a contact form here or drop us an email to

To see more examples of the work Mentor Digital produces you can visit the ‘work’ area of our website here.

You can download the Tenpin Rewards and loyalty points mobile App now on the Apple App store or on the Google Play store by clicking the buttons below: