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SPAR chooses Mentor Digital as digital agency partner

The Mentor Digital team is delighted to announce our appointment as digital agency partner for SPAR UK & NI. Following a competitive tender process Mentor was chosen as the winning bidder to design and develop the new SPAR UK & NI corporate websites, and to deliver ongoing creative, technical, and digital marketing solutions to help deliver on SPAR’s digital strategy.

SPAR is the world’s largest retail food chain and has around 2,512 stores in the UK. Mentor Digital has been contracted to: Build brand new websites for SPAR UK & Northern Ireland; to develop the digital application of the SPAR brand; and to provide technical SEO and on-site digital marketing support.

“We are absolutely delighted to be adding SPAR to our client portfolio and it really feels like we are levelling up as an agency taking on clients of this calibre. I think this really reflects the high quality of the work that we have been producing in recent years. The design work is already looking really exciting, and we are really looking forward to launching the new look SPAR websites later this year.”

Holland Risley - MD Mentor Digital

SPAR shops are central to communities across the UK, and the new websites will support local communities by nurturing neighbourhoods, creating community hubs, and promoting health and wellbeing campaigns, as well as showcasing special offers and driving footfall to stores.

To develop a website of this scale requires an in-depth process of stakeholder engagement, research, design, and prototyping. Mentor Digital will create full mobile responsive prototypes as part of the project process to allow for the sites to be fully tested to ensure that all user journeys are intuitive and clear.

The websites will be developed using the open-source Umbraco CMS platform, which provides highly secure, enterprise level, content management experiences with no ongoing licenses. Mentor Digital is an Umbraco Gold Partner and has implemented Umbraco CMS for many NHS Trusts and CCGs along with a wide range of B2B and B2C clients.

If your organisation is looking for a digital agency to work on a new or existing project, please get in touch we would love to hear about your plans and how we can help you achieve them. You can fill out a contact form here.

To see more examples of the work Mentor Digital produces you can visit the ‘work’ area of our website here.