The development of the new website was taken as an opportunity to also refresh the HL brand and logo. Haseltine Lake users also needed to easily manage multi-lingual content from their global regional offices.
Mentor developed a new brand style using the HL icon as a device throughout the organisation's marketing and sales materials. We have also modernised the logo during the process. The site supports English, German, Japanese and Chinese. We provided a range of services, including;
- Web brand development
- Banner & print design
- Multi-lingual CMS & website development
Please send a big thank you to everyone at Mentor that worked on the new website. The board of directors was most vocal in their praise for the new site, so well done!
Print and Brand
Having designed and built the corporate website for the Haseltine Lake group of patent lawyers, Mentor Digital was asked to help with a print and brand project.
The brief was to update their Intellectual Property (IP) Review Pack, which is a practical guide to IP issues for corporate businesses and SMEs.
The current pack was bulky and outdated, so Mentor Digital was asked to create a sleek and professional design which would reflect Haseltine Lake's position as an industry leader in IP law. They not only wanted us to update the print version of the booklet, but also requested an online version.