Carers First came to Mentor Digital for a brand new website with clear and easy to navigate users journeys. The website was designed to increase the numbers of carers the organisation can reach and support. Increasing brand awareness and donations was a large part of this project, and feedback has been excellent following the launch of the new website. As part of this project, Mentor Digital developed a local support feature where local and national offerings and events are promoted to visitors. This project included the following services.
- Discovery, user research and stakeholder engagement
- UX / creative design, and HTML prototypes
- Umbraco CMS development
- Donations systems integrations
What we did
Our discovery phase for this project began with multiple workshops and stakeholder engagement sessions, in order to develop a detailed understanding of the organisation and the project KPIs. We also identified key stakeholder challenges and user personas. These groups included carers, young people, as well as volunteers and donators.
Using our tried and tested business analysis and planning process, Mentor Digital's UX and Creative team came together to deliver an impactful design crafted to support carers by providing clear pathways so they can access crucial information and advice as well as encourage individuals to donate. In addition, the design team took on the newly developed branding and seamlessly integrated it into the designs.