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Animated Video

Capita Employee Benefits provides award-winning pensions and employee benefits solutions to over 1,200 corporate clients and over four million employees and pension scheme members of those corporate clients. They are within the top four companies in the UK providing similar services.

Capita's brand style is bright, colourful and makes use of playful icons, so it was an exciting challenge to translate this into an engaging animation. We worked with Capita to hone their script before our team brainstormed the best approach for the video to take. We were responsible for;

  • Creative direction
  • Design & Illustration
  • Storyboarding
  • Animation
  • Voiceover Production

We sent detailed storyboards to Capita for concept approval then moved onto the designs, which Capita also loved. Our experienced animators added a touch of life to the video and the voiceover was laid down by one of our in-house team. By pairing animation with real imagery, we created a distinctive and eye-catching look and feel. 

We played the first draft at the conference in front of around 100 people yesterday, including our Chief Executive. To say it went down well was an understatement. Class work… a different level from what we have done in the past.

Marc Petherick, Brand Manager, Capita Employee Benefits