Mentor Digital is the web development and design partner for the Thames Tideway project, one of the UK's largest infrastructure projects and the largest project ever for the UK's water industry! Mentor has designed and developed a new website and CMS that effectively communicates information to those affected by the construction works. The new website ensures that Tideway's primary audience, the residents of London, are made aware as to what is happening in their area, how it may disrupt their life, and the benefits and legacy that the Tideway project will be delivering in their community.
To ensure Tideway's messaging was clear and compelling, our creative design team worked hard to give the project a strong identity, building on Tideway's existing branding and using a mixture of visuals such as time-lapse, and interview videos throughout the site. This 'people focused' approach complemented the advertising of Tideway's art campaign 'Art on the Tideway', a public art movement, which invites contemporary artists to interact with the tunnel through a variety of commissions, tying together culture, heritage and the landscape.
Mentor Digital incorporated valuable functionality such as a location finder tool with interactive landmark mapping, a career search, a downloadable document library and a blog. By simplifying the navigation structure and making the site more image led, Mentor Digital succeeded in helping Tideway to make their site dynamic and data rich, while preparing the launch for a BBC documentary focusing on the project.
What we did:
- Website Development
- Graphic Design
- Content Migration
- API Integration
- Ongoing Support