Web Analytics & Reporting
Website Analytics and Google Analytics
Knowing how your site is used can be extremely valuable and allows you to make preemptive enhancements to your website.
Mentor Digital provides a number of web analytic services for our clients. We can use a variety of analytics packages to suit your business assisting visitor analysis and providing useful UX information. Most of our clients prefer to use Google Analytics however we have also implemented solutions including Sitestats, Nedstats and Lead Forensics.
Our team can help you set up Google Analytics and ensure it is synced to your AdWords campaigns data. We also offer training in how to use Google Analytics to track goals, conversions, onsite search and events on your site. More than half of the web analytics market is provided by Google and it is one of the best free solutions for business when looking at a hosted analytics solution.
Analytics can provide great insight for usability studies. We have used Google Analytics to set up testing and provide feedback on proposed website changes before the design team are involved. We can advise on a testing strategy for your website depending on the specific elements being tested and see this through to successful completion. Contact us today to see how we can help you.