Our PPC experts plan and execute campaigns that deliver results.
Paid digital media reaches your target audience precisely when they're ready to convert, driving measurable return on investment across every channel. As a specialist PPC agency based in Bristol, our in-house team plans and executes campaigns across paid search, paid social, video and display – combining nearly two decades of digital media experience with a collaborative approach that ties every campaign back to your actual business KPIs.
We bring paid search, paid social, and insight-led reporting together into a single, joined-up strategy – often working alongside our in-house SEO specialists so paid and organic visibility reinforce each other rather than compete for the same budget.
PPC Campaign Management
End-to-end PPC campaign management from a dedicated in-house team, covering paid search, paid social, video and display. Our PPC campaign management services span everything from initial audit and strategy through to campaign creation, ongoing optimisation, and transparent reporting – a genuine partnership rather than just an execution arm, so every pound of spend is working as hard as it possibly can.
Digital Media Planning
Effective digital media planning starts with understanding exactly where your audience spends their time and what actually influences their decisions. Our digital media planning services align messaging, channels and budget across paid search, paid social and beyond, ensuring your investment reaches the right people, in the right place, at the right moment and continues to adapt as performance data comes in.
Your questions answered
Paid search specifically refers to pay-per-click advertising on search engines like Google, targeting users actively searching for relevant terms. PPC is a broader term that also covers paid social, display, and video advertising. Most effective paid media strategies combine several of these channels, using each to reach audiences at different stages of their journey – though paid search often delivers the most immediate return.
There's no fixed minimum, as it depends on your industry, competition, and objectives. What matters more than the total budget is how it's allocated and managed. A well-structured campaign with clear goals and continuous optimisation will outperform a larger, poorly managed one. We help clients set realistic budgets based on their goals and refine spend allocation as performance data comes in.
While they can be run independently, combining SEO and PPC strategy often delivers stronger results. Shared keyword insight means your paid budget can prioritise terms where organic visibility is weaker, while organic content can build on what's already proving valuable through paid search. Our in-house SEO and PPC teams work together, so your overall search strategy is joined up rather than siloed.
Digital media planning is about deciding where, when, and how to reach your audience across paid channels – search, social, display, video and more. It involves understanding audience behaviour, setting channel and budget allocation, and aligning messaging across touchpoints. Done well, it ensures your paid media spend works as a coordinated strategy rather than a set of disconnected campaigns.
