Having designed and built the corporate website for the Haseltine Lake group of patent lawyers, Mentor Digital was asked to help with a print and brand project.
The brief was to update their Intellectual Property (IP) Review Pack, which is a practical guide to IP issues for corporate businesses and SMEs.
The current pack was bulky and outdated, so Mentor Digital was asked to create a sleek and professional design which would reflect Haseltine Lake's position as an industry leader in IP law. They not only wanted us to update the print version of the booklet, but also requested an online version.
The pack had the following requirements:
- Should be “light” to carry. E.g. when their attorneys go abroad to visit clients it shouldn’t take up half of their luggage allowance
- In line with HL brand guidelines and style
- Not just a boring brochure, but a pack which stands out through tasteful combination of printing materials and design
- Easily accessible online version
Eva Kapp, Marketing Manager
“We are really pleased with our new and refreshed IP Review Pack which Mentor produced for us. It looks very smart and is of very high-quality. The concepts Mentor came up with for the visuals were “spot on” and together with the overall colour and layout choices, the IP Review pack is visually highly appealing. Mentor have demonstrated that they really understood our requirements for a print pack that is much more appealing and user-friendly compared to the previous one.”