Capita Employee Benefits provides award-winning pensions and employee benefits solutions to over 1,200 corporate clients and over four million employees and pension scheme members of those corporate clients. They are within the top four companies in the UK providing similar services.
Capita asked Mentor Digital to create an animation that explains auto-enrolment in a creative and easy to digest way. They asked that the animation give some background to auto-enrolment, the issues employers face, and the solutions Capita can provide and in particular the groundbreaking technology Capita use. We were happy to help fulfil this important project.
Capita's brand style is bright, colourful and makes use of playful icons, which lends itself perfectly to animation. We worked with Capita to hone their script before our team brainstormed the best approach for the video production to take. We sent detailed storyboards to Capita for concept approval then moved onto the designs, which Capita also loved. Our experienced animators added a touch of life to the video and the voiceover was laid down by one of our in-house team.
The video has been part of a successful campaign to raise awareness of auto enrolment. Capita has since asked Mentor Digital to work on several other animations for their Employee Benefits team including an introduction to the department and an overview of their self-built online portal 'Orbit' .
Marc Petherick, Brand Manager, Capita Employee Benefits
“We played the first draft at the conference in front of around 100 people yesterday, including our Chief Executive. To say it went down well was an understatement and [the CEO] even referred to it when he was on stage … then I had an e-mail last night from an Exec director … and he said all of our Executive Leadership Team loved the AE intro video. He commented 'class work… different level from what we have done in the past'.”