Technical SEO Services
If your website isn’t technically sound, no amount of great content or link building will get it to where it needs to be.
Search engines need to be able to find, crawl, and understand your website before they can rank it. Technical SEO is the process of making sure they can – and that when they do, what they find reflects well on your site.
Issues like slow page speed, poor mobile performance, duplicate content, broken links, and crawlability problems can all act as a drag on your organic visibility, often without it being obvious why. Technical SEO surfaces those issues, prioritises them, and sets out a clear plan to fix them.
Our SEO audit process
A technical SEO audit is the starting point for any new client engagement, and an essential health check for established sites. Our audits are thorough, jargon-free, and built around what actually matters for your organic performance.
We use a combination of GA4, Google Search Console, and Semrush to build a complete picture of where your site currently stands – and where the opportunity lies. A full audit typically includes:
- Current visibility & performance – A baseline assessment of how your site is performing across organic search, including keyword visibility and positioning, traffic trends, and how recent Google algorithm updates may have affected your results.
- AI & competitor visibility – An assessment of how your brand appears in AI-generated search responses, alongside a review of how you stack up against your key competitors in organic search.
- Technical SEO evaluation – A detailed review of the technical factors influencing your site's ability to rank, including crawlability and indexation, site speed and Core Web Vitals, mobile performance, site architecture and internal linking, duplicate content and canonicalisation, and structured data and schema markup.
- Content gaps & opportunities – Identifying where your content is absent or underperforming relative to what your audience is searching for, and where the strongest opportunities for improvement lie.
- Backlinks & authority – A review of your backlink profile to assess the quality and relevance of sites linking to you and identify opportunities to strengthen your domain authority.
- Local SEO considerations – Where relevant, an assessment of how well your site is set up to capture local search demand.
The output is a prioritised action plan in plain English – not a list of every issue we can find, but a focused set of recommendations ordered by impact, so you know exactly where to focus first.
It's also the right place to start. Content strategy and link building efforts will always be undermined by a site that's technically weak – which is why we treat technical SEO as the foundation of everything we do.
Turning recommendations into results
An audit is only valuable if something is done with it. Once we've completed our assessment, we work with your team – or directly within your CMS – to implement the recommended changes and track their impact over time.
Our ongoing technical SEO services include keyword research and mapping, meta optimisation, canonical tag implementation, sitemap and robots.txt fixes, on-page optimisation, schema markup creation, backlink profile reviews, and internal link optimisation.
We also regularly perform ongoing site health checks and provide performance reporting to ensure your site maintains its gains and continues to improve.
Who we work with
Our technical SEO services suit organisations of all sizes – from those who suspect technical issues are holding their site back but aren't sure where to start, to development teams who want an expert SEO perspective built into their build process.
As an Umbraco Gold Partner, we bring a level of technical SEO expertise that's specific to the platform – meaning we don't just identify issues, we understand exactly how to resolve them within the CMS. It's a combination that generalist SEO agencies simply can't offer.
Part of a broader SEO strategy
Technical SEO sits alongside content strategy, content creation, and link building within our wider SEO offering. Getting the technical foundations right is the essential first step – but once they're in place, the real opportunity to grow organic performance lies in what you build on top of them.
If you're not sure where your site stands technically, a technical SEO audit is the best place to start.
Get in touch with our team to find out how our technical SEO services can help your site perform.