Website Content Migration Services
Moving to a new website is one of the biggest risks to your organic search performance.
What is content migration?
Content migration is the process of moving content from one website to another, whether that's a full CMS switch, a redesign, a domain change, or a structural overhaul of your existing site. It covers not just the transfer of content itself, but everything that needs to happen to ensure search engines can find, index, and correctly attribute value to the pages on your new site.
Without a carefully managed migration process, even a well-built new website can experience significant drops in organic visibility and traffic post-launch. The good news is that with the right expertise in place, those risks can be identified and mitigated before they cause problems.
What our content migration service includes
Our content migration services are built around protecting your organic performance at every stage of the process – from pre-launch planning through to post-launch monitoring.We cover everything that matters:
- Auditing your existing content - to determine what should be carried over.
- Mapping and redirecting legacy URLs - To protect link equity.
- Reviewing on-page SEO - Across migrated pages.
- Verifying technical setup - On the new site.
- Monitoring organic performance - Closely in the weeks following launch.
The goal throughout is to ensure search engines can find, index, and correctly attribute value to your new site, and that your rankings are protected, not sacrificed, in the process.
CMS content migration
If you're switching CMS as part of your migration – for example, moving to Umbraco from another platform – there are additional considerations around how content is structured, how URLs are handled, and how the new CMS interacts with search engines. As an Umbraco Gold Partner, we have extensive experience managing CMS content migrations to Umbraco and can oversee the full process from both an SEO and development perspective.
Part of a broader SEO strategy
Content migration sits within our wider SEO offering alongside technical SEO, content strategy, and content creation. A successful migration protects your existing organic performance, but once your new site is live, there's typically significant opportunity to build on those foundations and grow visibility further.
Planning a website migration?
Get in touch to find out how our content migration services can help protect your rankings through the move.