We held an insightful design-led workshop with users as part of this project. Through our research, it became clear that children in the 12-15 category felt that the more cartoon-style illustrations on the existing site, appealed to a slightly younger audience.
We worked closely with this group and through the use of relevant and targeted imagery, we were able to enhance their online experience and improve conversion.
What we did
Using the NHS Trust’s vibrant secondary colour palette, we introduced a playful ‘sticky note’ concept and image-led approach. The positive imagery and streamlined text, successfully engaged with their younger audience.