Our brief for this video was to interpret the new branding and bring it to life for the Defence Logistics team through animation and 3D graphics.
Mentor Digital created this video for Wincanton's 2013 DSEI trade show stand. As their retained digital agency, Mentor has been working closely with the Wincanton marketing team through the development of their new corporate image and branding. The new 'prepared mind' branding including the circular 'mind map' device is being rolled out across the livery for all vehicles and marketing materials.
As a centre piece for their stand at DSEI Wincanton commissioned a real-life 3D model which showed a map of all the areas in which Wincanton Defence work (land, sea and air). The video complemented and inspired this map model and surrounded the large 3D map on large screens.
Wincanton was very pleased with the final video which communicates their brand and offering successfully, and we have received great feedback from visitors and staff at the DSEI trade show.