Ashwicke Hall School is an independent co-educational day and boarding school for 11 to 18 year olds, set in 148 acres of English countryside outside the UNESCO World Heritage City of Bath. It is part of the global Sabis School Network.
Mentor was tasked with creating a unique and inspiring two and a half minute promotional video to encourage children from both overseas and within the UK to enrol. At Mentor we always seek to develop an engaging concept that provides strong visual interest, helping to convey the message. Here we are taken on a journey by following the main characters of two children at the school.
Our artists and producers storyboarded and scripted the video, as well as recording the voiceover. To create a sense of excitement we added a dynamic spin by utilising interesting cinematic transitions to move between scenes. These pacey shifts in perspective include split scenes, children going through one door and coming out elsewhere, travelling through noticeboards, microscopes and pool table pockets. We even incorporated some animation using a chalkboard graphic style to illustrate possible school trips. Take a look and see what you think.