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Our directors team

Meet the senior team

Holland Risley
Managing Director

Digital since day one

Holland founded Mentor Digital in 2007 and has been at the centre of the agency's growth and development ever since. Holland started coding computer games at the age of 10 and later went on to study MediaLab Arts at University. With over 25 years experience in the digital media industry, Holland brings a wealth of experience to any project he works on. He has a skill for business analysis, stakeholder engagement, and communicating and simplifying technical issues for our clients. Holland oversees the directors team and works closely with the creative, PM and development teams at Mentor Digital's agency HQ in Bristol.
Toby Coulsting
Operations Director

Black Belt in Ops

Toby joined Mentor Digital in 2011 as Operations Director. Toby joins us from the City of London where he managed high level financial software development projects. Toby brings over 10 years of consultancy, business administration and process leadership experience with him from large consultancies in the Financial Services sector including Mercer and Bluefin. Toby acts as Client Director for Mentor Digital's clients and takes overall responsibility for Account Management and service delivery.
Hannah Snell
Client Services Director

Creating client partnerships

Hannah has over 10 years’ account management experience and leads Mentor’s Client Services team. She has been with Mentor since 2011 developing accounts and building the Client Services team. Hannah can be consistently relied upon to deliver a top class service. Hannah provides excellent consultancy around all things Umbraco and has a strong design background with a BA(Hons) in Photographic and Digital Media. Hannah’s efficient and hands on approach is an asset to any client or project.
Debi Ehrich
Client Development Director

Trusted to transform

Debi loves leading business transformation and eCommerce strategies for global and national brands, having worked in the digital industry for over 20 years. She has enjoyed diverse and exciting roles on the client and agency-side, with a number of key brands such as Clarks, Virgin, P&O Cruises, Silverstone, Motability and the RAC, to name a few. Debi thrives on building long-term partnerships with clients. Through her expert knowledge and growth mindset, she inspires innovation and collaboration across teams.
Craig Noble
Technical Director

Umbraco to the core

Working for Mentor since 2011, Craig has coded high-level developments for a number of clients. He is a certified Umbraco developer and has been instrumental in the development of Mentor Digital Web blocks software. Craig is a highly respected contributor to the Umbraco community and he has authored a number of packages for the system. Craig has also made numerous contributions to the core of Umbraco and knows the system inside out.
Rob MacNeill
Creative Director

Results by design

Rob’s an award-winning Creative Director who has worked for some of London and Bristol’s most successful design and digital agencies. With over 20 years’ design experience his work has spanned across a broad range of clients such as the BBC, Clarks, Microsoft, Orange, Silverstone, and the NHS. Not only does Rob live and breathe brands, he has an in-depth understanding of all the factors which go in to creating a great user experience: site architecture, user flow, web technologies and, of course, great design.
Brian Lavis
Projects Director

Projects trailblazer

Brian has been providing business analysis and digital strategy to clients for over 20 years, and has overseen projects for a broad range of brands including Clarks, Motability, RAC, P&O Cruises and Silverstone. Brian partners with clients to understand their business challenges and help develop a road map for continuous innovation and improvement. His extensive understanding of CMS, database and eCommerce technology allows him to quickly articulate digital solutions to both technical and non-technical teams. When not at work you’ll either find him out riding his bike across muddy hills or with his head in a good book.
Dan Watt
Digital Marketing Director

Search results

Dan has been delivering digital marketing strategies for brands across both paid and organic channels for 17 years, from both the platform perspective during his time at Google UK as a Strategist and leading agency digital marketing teams in both London and Bristol. Dan has worked across a huge range of clients and sectors, including eBay, Amazon, John Lewis, Flybe, Brittany Ferries, English Heritage, Goodyear, Fasthosts, Yeo Valley, Pret a Manger, and many others. Dan understands how to best utilise the full range of digital channels in unison to maximise performance and business results for brands.