Top tips to make your website design work better for your business

Mentor Digital web design in Bristol provides web, interactive and content management systems solutions to a large range of global brands, public sector organisations and educational establishments.

Our SEO and web development team have put together this guide to making your website design work for you. This simple tips guide gives some good ideas that you can quickly and easily apply and that will help you maintain a successful web site.

A well designed website will be attractive to human visitors as well as search engine spiders. It will result in more visitors, more sales and, if you use Google Adwords, will reduce your Cost Per Click.

1 – What is the purpose of your website?

Your website should be designed with a clear purpose in mind. What do you want your website to achieve? Your site should be designed around this purpose and should lead the user to immediate ACTION e.g:

Press a button
Order a product
Make a donation
Sign up for your e-newsletter
Pick up the telephone
Fill in a web enquiry form

When this action is achieved this is called a 'conversion'.

2a – SEO – Choose keywords/search terms

The holy grail of Google is to gain free traffic from the organic listings, on the left hand side:

Put yourself in your customers shoes
For highly competitive terms such as “web design” you could choose to target a more local term such as “web design in bristol"
Choose 5-10 key terms and focus on these
Research the amount of search traffic each of the terms gets to choose terms that are searched more regularly. Useful tools include: KeywordDiscovery, Wordtracker or Google's Keyword Tool.

2b – SEO – Optimise your site's navigation and content

When you have chosen your keywords you should optimise your website's text content and navigation systems to focus on these search terms. Use these keywords in your content, especially in the: